Chicago Tribune Twitter Tree

With the list of disappearing newspapers growing longer, it has become clear that the digital age has forever transformed the newspaper business. Industry leaders such as the New York Times and Chicago Tribune have embraced the new media wave, but many smaller newspapers have lagged behind. Here are Image Space’s quick tips for survival:

• Connect with your audience on Twitter. Create a tree of accounts that covers specific news sections, such as Business, Entertainment, and Sports. The Chicago Tribune does a great job at this.
• Tweet a live headline feed from your Twitter account linking back to your homepage. This simple action will increase traffic (and consequently ad revenue).
• Create online events to attract readers, like a live streaming video of a breaking news story or downloadable mp3s.
• Don’t underestimate the power of blogging. This gives readers further incentive to visit your site, increasing traffic and ad clicks.

While the move to online may seem intimidating, keep in mind that the convenience and low costs of the Web allow newspapers to focus more on the quality of their content. And, as always, our in-picture advertising technology is a great solution for small newspapers and other publications that want to generate untapped revenue on their website. With its simple implementation and easy-to-use Image Manager, why not give it a try? Beta registration now available publicly.