Mar/100
Image Space Media’s WordPress Plugin
Are you a WordPress-based publisher? Perhaps, you've been wondering why we haven’t built a plugin for WordPress users.
We have been thinking about how to make things easier for you. Things in the pipeline include a shiny new publisher panel and you guessed it, a brand spankin’ new plugin just for the WordPress community.
Before, implementing our technology was a bit on the technical side for average users. Now setting up our in-image advertising solution through WordPress is simple and easy.
Just install a snippet of our code via our WordPress plugin in your pages. Our system matches relevant ads with your images based on your metadata. Once you’ve activated the plugin you’re ready to start earning money!
Download the plugin here and spread the word!
Feb/100
The Banner Blues: Combating Burnout and Blindness
via Jakob Nielsen for Useit.com
At Image Space Media headquarters, we're all pretty big proponents of online advertising (Cash Rules Everything Around Us, after all). We think it's a great way for publishers to financially support their passions and their expressiveness. And, of course, we believe we provide a unique and game-changing way for publishers to use their unique images to get paid.
But not all online advertising is effective online advertising. And it's not just you, getting sick of seeing the same banner ads above the sites you visit every day - it's a proven phenomenon called Banner Burnout, and it has very real implications for publishers and advertisers.
Let the stats do the talking: A study by DoubleClick found that after the fourth impression, CTR rates for banner ads go from 2.7 percent to less than 1 percent. That's pretty abysmal!
Photo via Flickr user jamescastle3
But before you can even worry about click through rates, there is the critical problem of Banner Blindness to deal with. As you can see from the amazing eyetracking studies shown above, created by Jakob Nielsen, the eye is automatically drawn to areas not dominated by ads. As Nielsen writes, "If users are looking for a quick fact, they want to get done and aren't diverted by banners; and if users are engrossed in a story, they're not going to look away from the content."
To combat the Banner B-problems, advertising experts suggest placing banners with animation, flashing bright colors, and cryptic messages at the top of your site. But what if that's not exactly the style you have in mind for your site? Remember, banner ads are not the only ad solution. These are many great advertising strategies to generate revenue - banner ads, Google AdSense and AdWords, in-text ads, Image Space media ads... Given the number of options in your arsenal, it's important to be tactical about your advertising solutions. How do you want your site to appear visually? Check out our online advertising tag for all of our past coverage of the various ways you can make ads work for your site.
Jan/101
Online Advertising in Plain English
With acronyms like CPA, CPM, CPC, web marketing jargon can get confusing really fast. Understanding online marketing terms is especially challenging for publishers since most info on the web is tailored to advertiser needs and interests.
Photo by Carlos Zaragoza via stock.xchg
In light of this, we'd like to help publishers like you demystify these terms so you can make the best advertising revenue decisions for your blog. Here are some of the most commonly used terms in online marketing:
Affiliate Marketing. Affiliate marketing is a web-based revenue sharing practice between advertisers/merchants (affiliate merchants) and online publishers, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model. In a traditional affiliate network the merchant usually has a direct relationship with the publisher.
Jan/100
Welcome to Image Space Media’s Newsletter for January 2010, the Happy New Decade Edition!
| IMAGE SPACE MEDIA News for January 2010  thanks to www.allbestwallpapers.com for the lovely strawberry cocktail Happy New Decade 2010! Your input helps us develop every aspect of our technology, from the layout to the content of our ads. Please keep it coming! If you have any comments or questions, please contact us at info@imagespacemedia.com. in this issue:
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Jan/100
We’re Funded!
It is with great pride that we announce our Series A. Our growth has been so astonishing thanks to all of our great publishers. It's time to really blow it up! Thanks for your help so far and we're looking forward to working with you all for a long time.
The round was led by New Atlantic Ventures. Mike Gordon, co-founder of Limelight Networks, also participated and will be joining the board. Full release is below.
Image Space Media Receives $2.9 Million In First Round Financing from Leading Media Industry Investors
Funds Will Support Publisher Network Growth and Development of Leading Edge Technology
New York, NY, January 19, 2010—Image Space Media (www.imagespacemedia.com), the leading provider of in-image advertising for the Internet, has received $2.9 million in first-round financing led by New Atlantic Ventures (NAV). Michael Gordon, Co-Founder and Chief Strategy Officer of Limelight Networks, Inc. (LLNW), will also join the Board of Directors.
“Publishers are constantly seeking effective methods for monetizing their site content. Image Space Media’s ad overlay platform provides a source for incremental revenue that doesn’t compete with other revenue sources,” said Jesse Chenard, CEO, who most recently co-founded leading online video advertising network, Tremor Media. “Given the huge numbers of images across the Internet, the potential for scale is just incredible.”
With more than 34 million unique visitors each month, Image Space Media places relevant ads on the lower fourth of 7.5 million images across the Internet and serves hundreds of millions of impressions per month.
"Site visitors consistently engage with site images and rarely view banners anymore. Image Space Media has identified a solution to banner blindness and is getting great performance from their ads,” said Scott Johnson, Managing Partner at NAV. "Publishers need incremental revenue now more than ever so we are extremely bullish on the Company’s prospects."
Publishers gain incremental revenue through relevant, precisely targeted ads. The transparent ads are user-controlled and only appear when the site visitor mouses over an image. "Image Space Media’s advanced platform is delivering outstanding results for an expanding group of publishers and advertisers and is poised for even more significant growth,” said Gordon. “Website images represent a significant untapped revenue opportunity for publishers and a new, high-engagement opportunity for advertisers."
About Image Space Media
posted by Thomson on The Design Mag
Image Space Media is the leading provider of in-image advertising for
the Internet. Image Space Media reaches more than 32 million unique
users worldwide each month with its ad overlay solution. Image Space
Media superimposes relevant advertisements over more than 7 million
images across the Internet and serves hundreds of millions of
impressions per month. Image Space Media provides publishers with a
method for adding incremental revenue to their sites and advertisers
an additional pipeline to reach their customers. Founded in 2008 and
headquartered in New York, Image Space Media maximizes web
advertisement space without compromising content integrity. For more
information please visit www.imagespacemedia.com, follow
@imagespacemedia on Twitter.
About New Atlantic Ventures
Leigh Taylor Photography from yeeeeee
New Atlantic Ventures is a leading early-stage venture capital firm
targeting investments in technology companies in emerging mass
markets. Through its offices in Cambridge, MA and Reston, VA, NAV
targets companies in the Eastern United States, while also pursuing
select opportunities nationwide. The NAV portfolio includes
investments in Pontiflex, Stitcher, GateRocket, Mpowerplayer, TVU
Networks, Koofers, Secure Command and FashionPlaytes. For more
information, visit www.navfund.com.
Jan/100
Re-Thinking Internet Advertising
Happy New Year's Folks! Here at Image Space Media we've been talking about how how to make online advertising better and more exciting.
There has been a lot of internet chatter about the effectiveness of web advertising . Brick and morter agencies and their sexier younger digital counter types are still scratching their heads trying to figure out the best approach to branding, product recognition and monetization.
The manpower behind Facebook and Twitter still haven't figured out how to monetize their traffic despite their billion-dollar valuations. Banners ads are largely ineffective and ignored. It also doesn't help that they are often show ads that are completely unrelated to the publisher content.
Mac McKinley has a great post on social media sites might approach the advertising dilemma. He believes clever, well-produced video ads will deliver the best results.
Video and/or clever animation is where it’s at. Being able to quickly opt out of any web video should be mandatory. If a product ad isn’t compelling enough to make its potential customers want to watch, then the viewer should be able to click it away. On the other hand, if it is good enough to bring you back several times, then the production will be well worth the investment.
Continue reading here.
What are your thoughts? What innovations would you like to see for meaningful internet advertising?
Dec/090
Image Space Media Newsletter: December 2009
|
IMAGE SPACE MEDIA News for December 2009 
Welcome to Image Space Media's newsletter for December 2009. HAPPY HOLIDAYS EDITION!! WIN THIS CAMERA! As usual, a big thank you to our publishers using Image Space Media's technology in beta, and for your feedback. Your input helps us identify what areas we need to improve upon. With your help and feedback we've been steadily working to improve our technology. If you have any comments or questions please send them to info@imagespacemedia.com. in this issue:
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Dec/090
Delivering Pay-Per-Click Conversions
Are you satisfied with the performance of your Pay-Per-Click advertising?
Entrepreneur.com just posted an informative article on putting the "pay" back in pay-per-click. The entry offers great tips on delivering conversions --not just click-throughs which can add up for new publishers.
The article outlines several different factors that contribute to poor conversion rates.
The most critical seems to be "Click Fraud"
In our experience, some of the smaller PPC search engines deliver clicks but no conversions. Check the clicks-to-conversion stats for every search engine you use, then stop using any where the results are seriously out of whack compared to your PPC performance on the other search engines.
Other culprits include:
-Content networks
-Lack of keyword research
-Scattergun ads
-Irrelevant landing page
-Sticking with the same old ad
Continue reading to learn more best practices to PPC advertising here.
Nov/090
Image Space Media Newsletter: November 2009
Welcome to Image Space Media's newsletter for November 2009.
As usual, we want to provide news about our services and answers to some frequently asked questions.
We genuinely appreciate your participation in Image Space Media's technology in beta, and for your feedback. Your input helps us identify what areas we need to improve upon. With your help and feedback we've been steadily working to improve our technology. If you have any comments or questions please send them to info@imagespacemedia.com.
in this issue:
- why the name change?
- what's a taxonomy engine?
- better ads and higher payouts
- publishers of the week
- giving thanks
Nov/090
Online Advertising Rebounds
Source: Erick Schonfeld
Online advertising bounced back a bit in the third quarter of 2009, after declining in the first two quarters of the year. The online advertising revenues of Google, Yahoo, Microsoft, and AOL rose 1.2% to roughly $8 billion for the quarter. These four companies account for an enormous proportion of online advertising, so looking at these four companies gives a good representation of the overall industry. However, Google was the only company to report a rise in revenues in the third quarter. The other three had slight decreases in revenue. While it is still early to assume that the worst is behind us, this definitely gives hope that the online advertising industry might be stabilizing.