Image Space Media Blog » omma http://blog.imagespacemedia.com Connect to the billions of images on the Internet! Thu, 29 Jul 2010 17:09:21 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 NYT to Conquer Twitter? http://blog.imagespacemedia.com/2009/09/23/nyt-to-conquer-twitter/ http://blog.imagespacemedia.com/2009/09/23/nyt-to-conquer-twitter/#comments Wed, 23 Sep 2009 17:05:35 +0000 Kerrie http://blog.picadmedia.com/?p=184 The New York Times is working on an interesting Twitter project. The newspaper is building an application that can pull relevant tweets on a specific topic to make search more efficient for Twitter users. The Moment, a popular Times fashion blog, has already been using the tool and may have over 1.2 million Twitter followers as a result.

newspapers, twitter, facebook, social media, the moment, fashion, new york times, At yesterday’s OMMA conference, the Times’ Senior VP of Digital Operations Martin Nisenholtz said that the news organization has an opportunity to take on an important intermediate role on Twitter. Nisenholtz believes that there is “a lot of power in organizing and curating this world” and believes that developing a Twitter aggregator that understands context would help foster this idea.

Nisenholtz also noted the role of social media in boosting the site traffic on NYTimes.com. Twitter adds approximately 15,000 Times followers each week and Facebook is expanding the newspaper’s demographics.

]]> http://blog.imagespacemedia.com/2009/09/23/nyt-to-conquer-twitter/feed/ 0