Jan/100
Welcome to Image Space Media’s Newsletter for January 2010, the Happy New Decade Edition!
| IMAGE SPACE MEDIA News for January 2010  thanks to www.allbestwallpapers.com for the lovely strawberry cocktail Happy New Decade 2010! Your input helps us develop every aspect of our technology, from the layout to the content of our ads. Please keep it coming! If you have any comments or questions, please contact us at info@imagespacemedia.com. in this issue:
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Jan/100
We’re Funded!
It is with great pride that we announce our Series A. Our growth has been so astonishing thanks to all of our great publishers. It's time to really blow it up! Thanks for your help so far and we're looking forward to working with you all for a long time.
The round was led by New Atlantic Ventures. Mike Gordon, co-founder of Limelight Networks, also participated and will be joining the board. Full release is below.
Image Space Media Receives $2.9 Million In First Round Financing from Leading Media Industry Investors
Funds Will Support Publisher Network Growth and Development of Leading Edge Technology
New York, NY, January 19, 2010—Image Space Media (www.imagespacemedia.com), the leading provider of in-image advertising for the Internet, has received $2.9 million in first-round financing led by New Atlantic Ventures (NAV). Michael Gordon, Co-Founder and Chief Strategy Officer of Limelight Networks, Inc. (LLNW), will also join the Board of Directors.
“Publishers are constantly seeking effective methods for monetizing their site content. Image Space Media’s ad overlay platform provides a source for incremental revenue that doesn’t compete with other revenue sources,” said Jesse Chenard, CEO, who most recently co-founded leading online video advertising network, Tremor Media. “Given the huge numbers of images across the Internet, the potential for scale is just incredible.”
With more than 34 million unique visitors each month, Image Space Media places relevant ads on the lower fourth of 7.5 million images across the Internet and serves hundreds of millions of impressions per month.
"Site visitors consistently engage with site images and rarely view banners anymore. Image Space Media has identified a solution to banner blindness and is getting great performance from their ads,” said Scott Johnson, Managing Partner at NAV. "Publishers need incremental revenue now more than ever so we are extremely bullish on the Company’s prospects."
Publishers gain incremental revenue through relevant, precisely targeted ads. The transparent ads are user-controlled and only appear when the site visitor mouses over an image. "Image Space Media’s advanced platform is delivering outstanding results for an expanding group of publishers and advertisers and is poised for even more significant growth,” said Gordon. “Website images represent a significant untapped revenue opportunity for publishers and a new, high-engagement opportunity for advertisers."
About Image Space Media
posted by Thomson on The Design Mag
Image Space Media is the leading provider of in-image advertising for
the Internet. Image Space Media reaches more than 32 million unique
users worldwide each month with its ad overlay solution. Image Space
Media superimposes relevant advertisements over more than 7 million
images across the Internet and serves hundreds of millions of
impressions per month. Image Space Media provides publishers with a
method for adding incremental revenue to their sites and advertisers
an additional pipeline to reach their customers. Founded in 2008 and
headquartered in New York, Image Space Media maximizes web
advertisement space without compromising content integrity. For more
information please visit www.imagespacemedia.com, follow
@imagespacemedia on Twitter.
About New Atlantic Ventures
Leigh Taylor Photography from yeeeeee
New Atlantic Ventures is a leading early-stage venture capital firm
targeting investments in technology companies in emerging mass
markets. Through its offices in Cambridge, MA and Reston, VA, NAV
targets companies in the Eastern United States, while also pursuing
select opportunities nationwide. The NAV portfolio includes
investments in Pontiflex, Stitcher, GateRocket, Mpowerplayer, TVU
Networks, Koofers, Secure Command and FashionPlaytes. For more
information, visit www.navfund.com.
Jan/100
Re-Thinking Internet Advertising
Happy New Year's Folks! Here at Image Space Media we've been talking about how how to make online advertising better and more exciting.
There has been a lot of internet chatter about the effectiveness of web advertising . Brick and morter agencies and their sexier younger digital counter types are still scratching their heads trying to figure out the best approach to branding, product recognition and monetization.
The manpower behind Facebook and Twitter still haven't figured out how to monetize their traffic despite their billion-dollar valuations. Banners ads are largely ineffective and ignored. It also doesn't help that they are often show ads that are completely unrelated to the publisher content.
Mac McKinley has a great post on social media sites might approach the advertising dilemma. He believes clever, well-produced video ads will deliver the best results.
Video and/or clever animation is where it’s at. Being able to quickly opt out of any web video should be mandatory. If a product ad isn’t compelling enough to make its potential customers want to watch, then the viewer should be able to click it away. On the other hand, if it is good enough to bring you back several times, then the production will be well worth the investment.
Continue reading here.
What are your thoughts? What innovations would you like to see for meaningful internet advertising?
Dec/090
Image Space Media Newsletter: December 2009
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IMAGE SPACE MEDIA News for December 2009 
Welcome to Image Space Media's newsletter for December 2009. HAPPY HOLIDAYS EDITION!! WIN THIS CAMERA! As usual, a big thank you to our publishers using Image Space Media's technology in beta, and for your feedback. Your input helps us identify what areas we need to improve upon. With your help and feedback we've been steadily working to improve our technology. If you have any comments or questions please send them to info@imagespacemedia.com. in this issue:
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Nov/090
Image Space Media Newsletter: November 2009
Welcome to Image Space Media's newsletter for November 2009.
As usual, we want to provide news about our services and answers to some frequently asked questions.
We genuinely appreciate your participation in Image Space Media's technology in beta, and for your feedback. Your input helps us identify what areas we need to improve upon. With your help and feedback we've been steadily working to improve our technology. If you have any comments or questions please send them to info@imagespacemedia.com.
in this issue:
- why the name change?
- what's a taxonomy engine?
- better ads and higher payouts
- publishers of the week
- giving thanks
Nov/090
ad:tech New York
This year's ad:tech New York expo was hosted at the Javits Center, and Image Space Media was there to partake in all the action (and free schwag!) With over 250 exhibitors, ad:tech is the largest gathering of online marketers and where "brands, agencies, publishers and service providers come together to share, network, and do business.". The expo was held here in New York City on November 4th & 5th, but if you missed the NYC show, it is also held yearly in: Sydney, Paris, San Francisco, Singapore, Chicago, Tokyo, London, Shanghi, and Beijing.
Many companies were very creative in making their booths, and were giving out all sorts of schwag like notebooks, pens, condoms, stickers, breathalyzers (I tested mine out later that night), and candy. Convert2Media had a bar with Amstel light on tap, Design Back Office was offering free logo designs, and Facebook gave out a code for free trial ads.
After all the fun at the expo, there were after parties all over town. Some of our team hit up the Roosevelt Hotel and the Providence Hotel to celebrate a successful day.
Overall, the expo was very interesting (thanks to the free beer and schwag) and the Image Space Media team gained a lot of valuable knowledge (along with sore feet.)
Oct/091
Take Control of Your In-Picture Ad Campaigns
In addition to being the first and leading provider of in-picture advertising technology, Image Space Media also offers publishers an innovative feature that allows them to control which images their in-picture ads appear on.
The Image Manager allows publishers to take complete control of their in-picture advertising campaigns. Within this control panel, users can view the number of impressions, clicks, and earnings on their domains and add additional keywords to increase the relevancy of the ads on a particular image. The Image Manager provides a great deal of flexibility so that publishers can manage their visitors’ experience.
Don't believe us? Get started with Image Space Media this weekend and check it out for yourself!
Oct/090
Should Publishers Charge for Their Content?
In a comprehensive article for Advertising Age, author and seasoned advertising veteran Judy Shapiro discusses the question of whether publishers can best monetize their site by charging for their content (the "gated" model) or by offering it for free and relying on ad revenues.
She concludes that charging for content is outdated and futile: "Most people can get most content one way or another and circumventing the gated-content model is not that hard for users. Media companies trying to figure out how to plug all the naturally leaky ways content gets out there is like trying to win at whack-a-mole. Frustratingly unsatisfying."
The following are Shapiro's suggestions for how to best monetize your blog while using the free content model:
- Use content to attract audiences
- Create a community to coalesce audiences
- Leverage the power of your community to drive revenue
Follow these suggestions and (in Shapiro's words) hear your "content monetization engine roar." Read more about Shapiro's suggestions and the rest of her article here.
Oct/090
Picad Media Is Now Image Space Media
Welcome to Image Space Media, formerly known as Picad Media. To give our clients a better sense of what we do, we have changed our name to Image Space Media. Our new name better describes with the essence of our services: giving publishers an opportunity to monetize the image space.
Today as we are roll out with our new name as we continue to unveil improvements to our in-picture advertising service. In the next few weeks expect faster loading times on your ads, more keyword possibilities to derive more relevant ads, and better analytics and tools for publisher ads.
We value the partnerships we’ve made with publishers and you can count on the same service with new and improved service modifications. By the end of the year we hope to complete the Beta stage and fully release Image Space Media products. Stay tuned to hear more about how Image Space is growing and is changing the ways in which publishers derive income from online advertising.
Oct/090
Monetizing Your Tweets
In light of the Federal Trade Commission's new guidelines regarding social media marketing, here is a comprehensive list of three organizations that are helping users monetize their Twitter pages while staying ethical:
1. Twittad is a "social media affinity network" for Twitter advertising. It offers Twitter 
users anywhere from $2 to $2,000 to post paid endorsements to their accounts. Twittad requires users to disclose the ads by posting a Twittad badge to their profile and including a link to 'spon.in' in their post to indicate that there is a 'sponsorship in update.'
2. Ad.ly automatically sends one tweet to your feed every other day for a week. (Users must explicitly approve these tweets first.) At the end of each Ad.ly tweet, (Ad by http://Ad.ly) appears to let readers know that it is an advertisement. Ad.ly's impressive list of registered publishers includes celebrities like Kim Kardashian, Greg Grunberg, and Nicole Richie.
3. IZEA's SponsoredTweets is another platform that is connecting advertisers with Tweeters. Users set the price they want companies to pay them and then wait for ad offers. SponsoredTweets promises 100% disclosure and belives in "safe, ethical sponsored tweets" through their disclosure engine (below).
All of these ad services are meeting the basic requirements of the FTC's new guidelines. However, their standards of disclosure vary, which may end up confusing the average Twitter user. We wonder whether 140 characters is enough room to accurately notify readers of the message's paid sponsorship. And will filling your Twitter feed with ads turn off followers? What do you think?