Image Space Media Blog » cpm

Introducing AdStart!

Michelle — Wed, 02 Jun 2010 16:16:04 +0000

It's been a busy couple weeks here at ISM HQ, gearing up for the launch of our new self-serve platform for advertisers called AdStart. It's a pretty awesome tool, and we're not just saying that because we've spent so much time perfecting it. AdStart makes it easy for advertisers to create their own customized ad campaigns. Our tech team have worked their magic with AdStart to provide incredibly accurate targeting and relevance.

The AdStart Homepage

We don't usually like bragging, but we can't resist. Results from beta testing of AdStart have been higher than we ever imagined. Compared to Google AdWords, AdStart yielded a CTR seven times higher for a fraction of the cost. Basically, that means AdStart rocks.

The AdStart Campaigns Overview Page

Here are a few examples of what AdStart can offer advertisers:

Access to over 4,500 sites and over 55 million unique visitors per month
In-depth reporting and conversion tools to optimize your ROI
Increase in sales, leads, downloads, subscriptions and brand awareness
Better targeting, better relevance and better engagement

We'd love to hear what you think of AdStart. To try it out, click here. Leave us a comment with your feedback!

Online Advertising in Plain English

admin — Fri, 29 Jan 2010 17:08:04 +0000

With acronyms like CPA, CPM, CPC, web marketing jargon can get confusing really fast. Understanding online marketing terms is especially challenging for publishers since most info on the web is tailored to advertiser needs and interests.

Photo by Carlos Zaragoza via stock.xchg

In light of this, we'd like to help publishers like you demystify these terms so you can make the best advertising revenue decisions for your blog. Here are some of the most commonly used terms in online marketing:

Affiliate Marketing. Affiliate marketing is a web-based revenue sharing practice between advertisers/merchants (affiliate merchants) and online publishers, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model. In a traditional affiliate network the merchant usually has a direct relationship with the publisher.

CPA -- cost-per-action. Also known as pay for performance, CPA is an effective way for merchants to select how they want to pay for their advertising -- by click, impression, sale or other variable. Like traditional affiliate marketing, CPA payouts are based on cost-per-action, where you get paid for leads you generate to their site that perform a specific action.

In a CPA network, the merchant communicates to publishers through the network and does not have direct contact with their affiliates. They also tend to have very transparent metrics with extensive lists of CPCs for search terms.

CPC -- cost-per-click. CPC programs are mostly successful in content-rich websites and blogs. The model is based on the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisements that brings one one visitor to its website.

CPC and CPM advertising is typically viewed as being about brand awareness. Brand conscious advertisers only interested in getting exposure will pay a high profile publisher for impressions or clicks with little regard for their return or investment.

CPM -- cost-per-thousand-impression. An impression is a single instance of an ad appearing on a website. In CPM ad networks, advertisers pay for the amount of traffic that simply view a web page with an advertisement or a pop-up or pop under ad. While CPM does not pay as well as other types of monetization strategies it fits large publishers needs quite well. If you're running a highly trafficked site, the bulk of impressions can easily translate low-paying CPM ads into a profitable revenue stream.

PPC -- pay-per-click, Also known as, pay-per lead or pay-per-sale. PPC implements the affiliate model, offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites.

Have any other online marketing terms that need explaining? Let us know in the comments!

Image Space Media Glossary

Kerrie — Wed, 14 Oct 2009 19:12:03 +0000

We often use web lingo that we assume our publishers are familiar with. But for those of you who have ever wondered what exactly we’re talking about, here is a comprehensive list of online marketing vocabulary that every publisher should know.

In-Image Advertising – an online ad solution that overlays advertisements over relevant images.

Impression – a single appearance of an advertisement loaded on a website (advertisers sometimes do not count reloads and other “nonqualifying activity”).

Cost Per Thousand Impressions (CPM) –measurement that depicts the value of an online marketing campaign proportional to the amount of site traffic.

Cost Per Click (CPC) – the amount of money paid by advertisers for a single click on their ad.

Pay Per Click (PPC) – model in which advertisers pay publishers only when their advertisement is clicked.

Return On Investment (ROI) – the percentage of profit advertisers earn from a marketing or advertising campaign.

Rich Media Ads – interactive media technology used in online advertising, including streaming videos and applets.