Mar/100
Image Space Media’s WordPress Plugin
Are you a WordPress-based publisher? Perhaps, you've been wondering why we haven’t built a plugin for WordPress users.
We have been thinking about how to make things easier for you. Things in the pipeline include a shiny new publisher panel and you guessed it, a brand spankin’ new plugin just for the WordPress community.
Before, implementing our technology was a bit on the technical side for average users. Now setting up our in-image advertising solution through WordPress is simple and easy.
Just install a snippet of our code via our WordPress plugin in your pages. Our system matches relevant ads with your images based on your metadata. Once you’ve activated the plugin you’re ready to start earning money!
Download the plugin here and spread the word!
Jan/101
Online Advertising in Plain English
With acronyms like CPA, CPM, CPC, web marketing jargon can get confusing really fast. Understanding online marketing terms is especially challenging for publishers since most info on the web is tailored to advertiser needs and interests.
Photo by Carlos Zaragoza via stock.xchg
In light of this, we'd like to help publishers like you demystify these terms so you can make the best advertising revenue decisions for your blog. Here are some of the most commonly used terms in online marketing:
Affiliate Marketing. Affiliate marketing is a web-based revenue sharing practice between advertisers/merchants (affiliate merchants) and online publishers, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model. In a traditional affiliate network the merchant usually has a direct relationship with the publisher.
Jan/100
Welcome to Image Space Media’s Newsletter for January 2010, the Happy New Decade Edition!
| IMAGE SPACE MEDIA News for January 2010  thanks to www.allbestwallpapers.com for the lovely strawberry cocktail Happy New Decade 2010! Your input helps us develop every aspect of our technology, from the layout to the content of our ads. Please keep it coming! If you have any comments or questions, please contact us at info@imagespacemedia.com. in this issue:
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Jan/100
We’re Funded!
It is with great pride that we announce our Series A. Our growth has been so astonishing thanks to all of our great publishers. It's time to really blow it up! Thanks for your help so far and we're looking forward to working with you all for a long time.
The round was led by New Atlantic Ventures. Mike Gordon, co-founder of Limelight Networks, also participated and will be joining the board. Full release is below.
Image Space Media Receives $2.9 Million In First Round Financing from Leading Media Industry Investors
Funds Will Support Publisher Network Growth and Development of Leading Edge Technology
New York, NY, January 19, 2010—Image Space Media (www.imagespacemedia.com), the leading provider of in-image advertising for the Internet, has received $2.9 million in first-round financing led by New Atlantic Ventures (NAV). Michael Gordon, Co-Founder and Chief Strategy Officer of Limelight Networks, Inc. (LLNW), will also join the Board of Directors.
“Publishers are constantly seeking effective methods for monetizing their site content. Image Space Media’s ad overlay platform provides a source for incremental revenue that doesn’t compete with other revenue sources,” said Jesse Chenard, CEO, who most recently co-founded leading online video advertising network, Tremor Media. “Given the huge numbers of images across the Internet, the potential for scale is just incredible.”
With more than 34 million unique visitors each month, Image Space Media places relevant ads on the lower fourth of 7.5 million images across the Internet and serves hundreds of millions of impressions per month.
"Site visitors consistently engage with site images and rarely view banners anymore. Image Space Media has identified a solution to banner blindness and is getting great performance from their ads,” said Scott Johnson, Managing Partner at NAV. "Publishers need incremental revenue now more than ever so we are extremely bullish on the Company’s prospects."
Publishers gain incremental revenue through relevant, precisely targeted ads. The transparent ads are user-controlled and only appear when the site visitor mouses over an image. "Image Space Media’s advanced platform is delivering outstanding results for an expanding group of publishers and advertisers and is poised for even more significant growth,” said Gordon. “Website images represent a significant untapped revenue opportunity for publishers and a new, high-engagement opportunity for advertisers."
About Image Space Media
posted by Thomson on The Design Mag
Image Space Media is the leading provider of in-image advertising for
the Internet. Image Space Media reaches more than 32 million unique
users worldwide each month with its ad overlay solution. Image Space
Media superimposes relevant advertisements over more than 7 million
images across the Internet and serves hundreds of millions of
impressions per month. Image Space Media provides publishers with a
method for adding incremental revenue to their sites and advertisers
an additional pipeline to reach their customers. Founded in 2008 and
headquartered in New York, Image Space Media maximizes web
advertisement space without compromising content integrity. For more
information please visit www.imagespacemedia.com, follow
@imagespacemedia on Twitter.
About New Atlantic Ventures
Leigh Taylor Photography from yeeeeee
New Atlantic Ventures is a leading early-stage venture capital firm
targeting investments in technology companies in emerging mass
markets. Through its offices in Cambridge, MA and Reston, VA, NAV
targets companies in the Eastern United States, while also pursuing
select opportunities nationwide. The NAV portfolio includes
investments in Pontiflex, Stitcher, GateRocket, Mpowerplayer, TVU
Networks, Koofers, Secure Command and FashionPlaytes. For more
information, visit www.navfund.com.
Nov/090
Image Space Media Newsletter: November 2009
Welcome to Image Space Media's newsletter for November 2009.
As usual, we want to provide news about our services and answers to some frequently asked questions.
We genuinely appreciate your participation in Image Space Media's technology in beta, and for your feedback. Your input helps us identify what areas we need to improve upon. With your help and feedback we've been steadily working to improve our technology. If you have any comments or questions please send them to info@imagespacemedia.com.
in this issue:
- why the name change?
- what's a taxonomy engine?
- better ads and higher payouts
- publishers of the week
- giving thanks
Nov/090
Targeting the Real Mom
In a recent report on the new female consumer, Advertising Age and advertising agency JWT identified the differences between the Supermom of a decade ago and the Real Mom today -- and what those differences suggest for advertisers and marketers.
The report, "The Rise of the Real Mom," finds that women today no longer strive to be the "Supermom" who somehow finds a balance between a successful career, perfect children, and stress-free home life. Instead, mothers today are practical and grounded in reality: "real moms understand that tradeoffs are implicit in motherhood; they don't see things as black and white." And, importantly, today's women have interests beyond being caretakers and nurturers.
Capitalizing on this new understanding of the real mom could be very lucrative for producers, given that women control 73 percent of household spending, or $4.3 trillion. The authors of the report suggest that marketers should make mothers feel in control and able to delegate tasks to others so they can focus on their unique interests. Be sure to check out the report -- it's an interesting and informative lesson on the changing interests and needs of one of advertisers' most important demographics.
Nov/090
Burberry: Art of the Trench
It's no surprise that luxury brands have been struggling this year. Economic malaise has shunned high-end spending and have greatly benefited discount retailers like Target. Luxury labels have been looking for ways to reinvent themselves to appeal to younger consumers and have sought exposure in numerous ways with mixed results.
Luxury brands have struggled to utilize the web where sites for knock-offs and deep discounts abound. Upholding the integrity of their brands is of utmost importance to keep their aging consumer base.
All eyes are on Burberry who has just launched Art of the Trench, a gallery of street photography of people wearing the iconic Burberry trench. They enlisted fashion photographers to begin the project and have invited the public to submit their own photos. The execution of the site is beautiful and has lead to a lot of buzz. It will be interesting to see how Burberry will ride this wave and if other luxury brands will follow suit.
Nov/090
ad:tech New York
This year's ad:tech New York expo was hosted at the Javits Center, and Image Space Media was there to partake in all the action (and free schwag!) With over 250 exhibitors, ad:tech is the largest gathering of online marketers and where "brands, agencies, publishers and service providers come together to share, network, and do business.". The expo was held here in New York City on November 4th & 5th, but if you missed the NYC show, it is also held yearly in: Sydney, Paris, San Francisco, Singapore, Chicago, Tokyo, London, Shanghi, and Beijing.
Many companies were very creative in making their booths, and were giving out all sorts of schwag like notebooks, pens, condoms, stickers, breathalyzers (I tested mine out later that night), and candy. Convert2Media had a bar with Amstel light on tap, Design Back Office was offering free logo designs, and Facebook gave out a code for free trial ads.
After all the fun at the expo, there were after parties all over town. Some of our team hit up the Roosevelt Hotel and the Providence Hotel to celebrate a successful day.
Overall, the expo was very interesting (thanks to the free beer and schwag) and the Image Space Media team gained a lot of valuable knowledge (along with sore feet.)
Sep/090
Did You Know?
Image Space Media works alongside other ad technologies to generate incremental revenue for your website. This means that you can implement our in-picture advertising technology in addition to other ad programs such as Google AdSense, banner advertisements, and "affiliate" programs. To learn about these ad programs and other strategies to earn money from your website, check out our Blogging for Bucks article!