Jan/100
Re-Thinking Internet Advertising
Happy New Year's Folks! Here at Image Space Media we've been talking about how how to make online advertising better and more exciting.
There has been a lot of internet chatter about the effectiveness of web advertising . Brick and morter agencies and their sexier younger digital counter types are still scratching their heads trying to figure out the best approach to branding, product recognition and monetization.
The manpower behind Facebook and Twitter still haven't figured out how to monetize their traffic despite their billion-dollar valuations. Banners ads are largely ineffective and ignored. It also doesn't help that they are often show ads that are completely unrelated to the publisher content.
Mac McKinley has a great post on social media sites might approach the advertising dilemma. He believes clever, well-produced video ads will deliver the best results.
Video and/or clever animation is where it’s at. Being able to quickly opt out of any web video should be mandatory. If a product ad isn’t compelling enough to make its potential customers want to watch, then the viewer should be able to click it away. On the other hand, if it is good enough to bring you back several times, then the production will be well worth the investment.
Continue reading here.
What are your thoughts? What innovations would you like to see for meaningful internet advertising?
