Dec/091
Who is more likely to click on online advertisements?
Erick Schonfeld
Chitika, a search advertising network, has compiled data showing that Microsoft users are more likely to click online ads than any other users. Chitika analyzed users based on their browsers and operating systems. As a result, it found that Microsoft's Internet Explorer users are roughly 40 percent more likely to click ads than Firefox users. Also, Firefox users are 50 percent more likely to click ads than Apple Safari users. These numbers are based on over 134 million impressions on 80,000 sites.
Based on operating system, the trend was somewhat the same. Windows users are nearly twice as likely to click ads than Linux and Mac users. Although it is a very large sample, the data is only compiled from one ad network. However, it is still a very significant trend that I am sure will be studied more in the near future. For now, it seems as if Microsoft users are the ones to target for online advertising.
December 14th, 2009
…but IE is the most used browser. Was that taken into consideration