Dec/092
Delivering Pay-Per-Click Conversions
Are you satisfied with the performance of your Pay-Per-Click advertising?
Entrepreneur.com just posted an informative article on putting the "pay" back in pay-per-click. The entry offers great tips on delivering conversions --not just click-throughs which can add up for new publishers.
The article outlines several different factors that contribute to poor conversion rates.
The most critical seems to be "Click Fraud"
In our experience, some of the smaller PPC search engines deliver clicks but no conversions. Check the clicks-to-conversion stats for every search engine you use, then stop using any where the results are seriously out of whack compared to your PPC performance on the other search engines.
Other culprits include:
-Content networks
-Lack of keyword research
-Scattergun ads
-Irrelevant landing page
-Sticking with the same old ad
Continue reading to learn more best practices to PPC advertising here.
May 20th, 2010
Pay Per Click programs these days are very popular and you could earn money from it.*’`
July 20th, 2010
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