13
Nov/090
Nov/090
Online Advertising Rebounds
Source: Erick Schonfeld
Online advertising bounced back a bit in the third quarter of 2009, after declining in the first two quarters of the year. The online advertising revenues of Google, Yahoo, Microsoft, and AOL rose 1.2% to roughly $8 billion for the quarter. These four companies account for an enormous proportion of online advertising, so looking at these four companies gives a good representation of the overall industry. However, Google was the only company to report a rise in revenues in the third quarter. The other three had slight decreases in revenue. While it is still early to assume that the worst is behind us, this definitely gives hope that the online advertising industry might be stabilizing.
