Oct/090
Image Space Media Glossary
We often use web lingo that we assume our publishers are familiar with. But for those of you who have ever wondered what exactly we’re talking about, here is a comprehensive list of online marketing vocabulary that every publisher should know.
In-Image Advertising – an online ad solution that overlays advertisements over relevant images.
Impression – a single appearance of an advertisement loaded on a website (advertisers sometimes do not count reloads and other “nonqualifying activity”).
Cost Per Thousand Impressions (CPM) –measurement that depicts the value of an online marketing campaign proportional to the amount of site traffic.
Cost Per Click (CPC) – the amount of money paid by advertisers for a single click on their ad.
Pay Per Click (PPC) – model in which advertisers pay publishers only when their advertisement is clicked.
Return On Investment (ROI) – the percentage of profit advertisers earn from a marketing or advertising campaign.
Rich Media Ads – interactive media technology used in online advertising, including streaming videos and applets.
