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9
Oct/09
1

Monetizing Your Tweets

In light of the Federal Trade Commission's new guidelines regarding social media marketing, here is a comprehensive list of three organizations that are helping users monetize their Twitter pages while staying ethical:

1. Twittad is a "social media affinity network" for Twitter advertising. It offers Twitter social media ads, endorsements, sponsorships, twitter ads, ethics, disclosureusers anywhere from $2 to $2,000 to post paid endorsements to their accounts. Twittad requires users to disclose the ads by posting a Twittad badge to their profile and including a link to 'spon.in' in their post to indicate that there is a 'sponsorship in update.'

2. Ad.ly automatically sends one tweet to your feed every other day for a week. (Users must explicitly approve these tweets first.) At the end of each Ad.ly tweet, (Ad by http://Ad.ly) appears to let readers know that it is an advertisement. Ad.ly's impressive list of registered publishers includes celebrities like Kim Kardashian, Greg Grunberg, and Nicole Richie.

3. IZEA's SponsoredTweets is another platform that is connecting advertisers with Tweeters. Users set the price they want companies to pay them and then wait for ad offers. SponsoredTweets promises 100% disclosure and belives in "safe, ethical sponsored tweets" through their disclosure engine (below).

All of these ad services are meeting the basic requirements of the FTC's new guidelines. However, their standards of disclosure vary, which may end up confusing the average Twitter user. We wonder whether 140 characters is enough room to accurately notify readers of the message's paid sponsorship. And will filling your Twitter feed with ads turn off followers? What do you think?

Author: Kerrie

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  1. Monetizing websites, blogs, etc is a good way to earn some passive income.,;*

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