Oct/090
Universities Connect Through Blogging
What marketing tool are colleges using to reach out to high school applicants? Student blogs!
According to The New York Times, dozens of colleges are putting student blogs on their Websites to market themselves to prospective students. The blogs offer first-hand narratives about student life and the college’s culture. Many high school seniors have become loyal followers of blogs at their top choice colleges and can post comments to connect with the authors and other applicants.
M.I.T. is an example of one university that has successfully integrated student blogs into
their admissions process. M.I.T. bloggers are paid $10 an hour and write about a variety of topics, including tips for the application process and advice for managing the university’s difficult workload. In September, Snively ’11 devoted one of his blog posts to describing his fall course schedule in an interactive video format (see picture).
To learn more about how M.I.T. and other colleges are utilizing student blogs, check out the full article here!
