Sep/090
NYT to Conquer Twitter?
The New York Times is working on an interesting Twitter project. The newspaper is building an application that can pull relevant tweets on a specific topic to make search more efficient for Twitter users. The Moment, a popular Times fashion blog, has already been using the tool and may have over 1.2 million Twitter followers as a result.
At yesterday’s OMMA conference, the Times’ Senior VP of Digital Operations Martin Nisenholtz said that the news organization has an opportunity to take on an important intermediate role on Twitter. Nisenholtz believes that there is “a lot of power in organizing and curating this world” and believes that developing a Twitter aggregator that understands context would help foster this idea.
Nisenholtz also noted the role of social media in boosting the site traffic on NYTimes.com. Twitter adds approximately 15,000 Times followers each week and Facebook is expanding the newspaper’s demographics.
